Now, more than ever, business owners, business developers and organizational management in the NFP/TE world need to distinguish themselves quickly across a series of different platforms. If you are a business owner, executive, thought leader, or even someone just looking to build your career, then it’s time to think about your personal brand. In this Viewpoint, Alan Vitberg, Bonadio’s Director of Marketing talks about what a personal brand is, how to build personal brand equity, and why it’s important. Parts of this Viewpoint are excerpted from Alan’s July 2010 Journal of Accountancy article “How to Build Your Personal Brand”
Read more...