Jen Wood, CPA and Partner, and Director of Audit Innovation, was recently the keynote speaker at the Changing Faces of Accounting Conference, presented by the School of Business and Management at The College at Brockport, State University of New York. During her presentation, Jen stressed to students that technology is driving major changes for the future of the accounting profession and public accounting firms.

“Innovation is everywhere,” she said. “If you aren’t thinking about ways to do something differently, faster or in less time, I guarantee you that someone else will. We need to embed innovation in everything that we do.”

Demonstrating how technology is changing not just the accounting profession but the entire employment landscape, Jen cited the Future of Jobs Report 2018, from the World Economic Forum, which shows that the top two emerging roles over the next three years will be data analysts and scientists, and AI and machine learning specialists. Jen encouraged students to think about how these two areas of expertise will impact the accounting and finance profession.

“Look at technology with a new lens,” she said. “Your future employers will expect you to present them with ideas on how to improve processes, make things more efficient and effective, and create innovation.”

The proliferation of technology and especially the data it provides create tremendous opportunities for accounting firms to expand into new offerings, Jen added. She cited cybersecurity, forensic data, and risk management as examples of three non-traditional services provided by firms like The Bonadio Group.

“We’re looking for go-getters – people who are passionate about technology, aren’t afraid of change, have an intellectual curiosity, and use professional skepticism to think outside of the box. We’ll then provide the training and support to develop our people,” she said. “As you prepare for and move through your careers, my advice is to think differently, question everything, be agile, and embed innovation in everything you do.”

Interested in learning more about a career with The Bonadio Group? Visit our careers website today:


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