The Secret Sauce Behind an Unforgettable Client Experience with Bruce Zicari & Mike Parrinello

In this episode, we’re joined by two of our own firm leaders, Bruce Zicari, CEO and Managing Partner, and Mike Parrinello, Chief Growth Officer and Chief Financial Officer, for a conversation focused on what truly defines a great client experience at TBG.

As client expectations continue to evolve, delivering quality work is no longer enough—firms must be proactive, strategic, and deeply relationship-driven. Bruce and Mike share how our approach to client service has transformed over time, what differentiates TBG in a crowded marketplace, and how industry changes are reshaping the way we engage with clients.

They also explore the critical role culture plays in shaping every client interaction, how we turn our client experience vision into everyday actions, and why investing in our people is key to building lasting, trusted relationships. Looking ahead, they offer insights into how technology, data, and rising expectations will continue to redefine the future of client service.

In case you missed it, here is Bruce & Mike’s previous episode on TBG’s growth strategy: Inside TBG’s Growth Strategy with Our Firm Leaders: A Conversation with Bruce Zicari & Mike Parrinello

Bruce's Book Recommendations

Break The Mold
Break The Mold: How To Achieve Transformational Change, Scale, And Growth Simultaneously
by Alan Whitman
The Transformation Economy
The Transformation Economy: Guiding Customers to Achieve Their Aspirations
by B. Joseph Pine II

Mike's Book Recommendation

The Power of Habit
The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg

Featuring

Bruce Zicari May 23
Bruce Zicari
Chief Executive Officer
Mike Parinello April 2020
Michael Parrinello
Chief Growth Officer